Appsvisual is an award-winning digital marketing firm that has offices in 5 continents. It considers itself one of the leaders in ethical digital marketing practices. It uses multiple strategies to increase traffic to clients' websites; these strategies include SEO, PPC, analytics, Web design and architecture, conversion optimization or CRO, and social media marketing or SMM. The firm believes in a holistic approach to Internet marketing optimization and comes up with online marketing strategies for businesses of various sizes. This is to come up with “traffic that converts”. Besides offering consulting services online, Appsvisual is an information resource. The firm offers an online SEO training course with ten free tools in order to reach out to those who want to try out digital marketing for their business but cannot afford to hire a team yet. Besides these training and tools, the firm offers classroom and onsite SEO training.