Southern Web Group is a Toronto-based online advertising company that focuses on contextual marketing. The company was launched in 2004 and became well-known as one of the most innovative and creative internet marketing firms around the world.
They have a trademarked solution called Contextual Targeting Technology, which can drastically increase the probability that a visitor of a particular website will become a customer or buyer. They do this by actively seeking out web users that specifically demand what a business has to offer, whether a product or service. Some of the methods they utilize are search engine optimization, website optimization, copywriting, and keyword and content management.
Southern Web Group also uses Behavioral Retargeting Advertising, which displays internet ads that are based on the historical browsing behavior of web users that constantly look at a certain product or service but have never bought it. Visitors are presented with different kinds of advertisements from a single company that increases brand retention and awareness.VIew Web Site